30 years of No.1 men’s skincare -Biotherm

N°1 Worldwide in men’s skincare.

For the past 30 years, Biotherm Homme has played a pioneering role in men’s skincare trends by offering skincare products, treatment and solutions specifically tailored to men’s skin needs.

Launched in 1985, Biotherm Homme has spearheaded a major shift in male grooming by adapting advanced skin science to men’s specific requirements. From international success stories like Aquapower to new-born revolution Total Recharge, Biotherm Homme keeps changing the history of men’s grooming. From Paris to Shanghai, the brand remains number one worldwide in premium men’s skincare.

Biotherm Homme unveiled The Dose film:  a subjective 360° video of world champion Youri Zoon performing awe inspiring kitesurfing stunts. For the first time in skincare and thanks to innovative technology, people can feel what it’s like to fly like a world-class champion .

“The Dose film is a world premiere in the field of kitesurfing. Now people can feel what I feel on the water, said Youri Zoon.”

The 360° film is available online here. This film goes with a collection of products which targets specific men’s skincare needs. Present in four different variants, The Dose collection tackles men’s daily challenges: freshness, energy, youth and charisma.

to revitalize the skin and make it feel soft, comfortable and exceptionally fresh, featuring Aquapower moisturizer.

to protect the skin against damage while targeting the first signs of aging, featuring Age Fitness advanced.

to give tired-looking skin an energy boost, making it look and feel revived and refreshed, featuring Total Recharge anti-signs of fatigue moisturizer.

to reconstruct and rebuild the appearance of skin, featuring Force Supreme Youth Architect serum.